Leadership & Membership — SSA

This is not
just a club.

The Somali Student Association at the University of Minnesota is one of the most recognized cultural organizations on campus. We produce large-scale events, build lasting community, and run a board of ambitious, high-capacity students who take their roles seriously. Joining SSA means taking ownership of something real.

12
Board Roles
3
Divisions
10+
hrs/week commitment
28
Years of Service

The Board

SSA operates through three divisions — Executive, Internal, and External — each with a defined purpose and clear leadership. This isn't a title list. Every role has real ownership, real deliverables, and real accountability.

Executive

Executive Division

The Executive Division provides top-level direction, alignment, and final oversight across the entire organization. It does not manage day-to-day tasks — it ensures the whole board is rowing in the same direction and that standards are maintained.

Executive
Executive President
Final authority. Organizational vision.
Sets the direction, standards, and culture of the organization. Serves as SSA's primary public representative and holds final judgment across all divisions. Does not micromanage — provides top-level leadership and ensures board alignment.
OwnsBoard alignment, major decisions, long-term continuity, executive accountability
Works Closely WithBoth Vice Presidents
Best FitA student who can lead confidently, resolve conflict maturely, and hold the board together under pressure
Executive
Vice President, Chief of Internal Affairs
Internal execution. Operational oversight.
Turns executive goals into structured, accountable plans. Supervises the Internal Division, monitors board discipline, tracks deadlines, and serves as the top internal escalation point when execution breaks down.
OverseesOperations, Finance, Events & Experiences, Somali Night Production
Reports ToExecutive President
Best FitOrganized, detail-oriented, able to hold peers accountable without damaging relationships
Executive
Vice President, Chief of External Affairs
External strategy. Outward representation.
Oversees everything SSA presents to the outside world — from partnerships and brand to communications and audience-building. Senior advisor on public reputation, diplomacy, and relationship-based strategy.
OverseesBrand & Marketing (Creative & Engagement and Content & Narrative), Strategic Relations, Somali Night — Creative
Reports ToExecutive President
Best FitPolished communicator, strong relationship builder, strategic thinker
Internal

Internal Division

The Internal Division builds, executes, and sustains SSA's operations. It manages systems, finances, programming, and the production execution backbone of Somali Night. If something needs to happen, the Internal Division makes it happen.

Internal
Director of Operations
Systems. Infrastructure. Continuity.
Manages the internal systems that keep SSA functioning as a real institution. Owns planning tools, documentation, meeting systems, calendars, timelines, and logistical frameworks for every initiative. Serves as SSA's institutional memory.
OwnsPlanning infrastructure, documentation, handoff systems, event logistics, operational checklists
Works Closely WithFinance, Events & Experiences, Somali Night Production
Best FitHighly organized, process-driven, reliable, enjoys building systems that others use
Internal
Director of Finance & Development — Finance
Money management. Controls. Accountability.
Owns financial control and accounting for SSA. Handles budget planning, reimbursement systems, transaction tracking, expense oversight, financial reports, and compliance documentation. Keeps every event budget accurate and realistic while tracking where money is going across the organization.
Go-To QuestionsWhat is our budget? Can we afford this? Was this reimbursed? Where did this money go? What is left?
Works Closely WithOperations, VP Internal Affairs, Events & Experiences
Best FitDetail-oriented, financially literate, disciplined, and strong with controls and documentation
Internal
Director of Finance & Development — Development
Funding growth. Grants. External development.
Owns funding growth and resource-building for SSA. Leads grant applications, funding strategy, sponsorship support, development opportunities, and external resource-building. Works with Operations to package event logistics into grant-ready narratives and increase long-term financial capacity.
Go-To QuestionsWhat grants can we apply for? How do we fund this event? Can this be submitted for SSF, USG, or SAO? What sponsorship options exist?
Works Closely WithOperations, Strategic Relations, VP Internal Affairs, VP External Affairs
Best FitStrategic, persuasive, research-oriented, and strong at writing funding narratives
Internal
Director of Events & Experiences
Year-round programming. Event strategy.
Owns SSA's general event calendar outside of Somali Night. Develops event concepts, seasonal pacing, and programming continuity across social, cultural, educational, and community-facing programming. Does not own Somali Night.
OwnsEvent calendar, programming concepts, pacing strategy, community-centered programming
Works Closely WithOperations, Finance, both Directors of Brand & Marketing
Best FitCreative thinker with strong organizational instincts; understands community needs
Internal · Somali Night
Executive Producer, Somali Night — Production
How the show gets built and executed.
Leads the operational and production side of Somali Night. Owns timelines, rehearsal infrastructure, venue flow, backstage planning, technical coordination, props tracking, transitions, and full run-of-show execution. Makes sure the show is executable in reality, not just ambitious in concept.
OwnsProduction systems, rehearsal scheduling, venue flow, backstage logistics, run-of-show
Works Closely WithEP Creative, Operations, Finance, both Directors of Brand & Marketing
Best FitExecution-focused, calm under pressure, able to manage complex logistics and people
External

External Division

The External Division manages how SSA presents itself, grows its reach, and builds its relationships. It is responsible for everything the public sees, hears, and experiences before, during, and after events.

Brand & Marketing — CreativeCampaigns, social, visual energy
Brand & Marketing — ContentCopy, voice, narrative
Strategic RelationsWho SSA is connected to
External
Director of Brand & Marketing — Creative & Engagement
Visual energy. Campaigns. Audience pull.
Owns how SSA shows up in motion — campaign concepts, social rhythm, flyers, activations, and the playful through-line that makes people want to be in the room. Pairs constantly with Content & Narrative so visuals and words stay one brand, not two competing stories.
OwnsVisual campaigns, social rollout, promotional calendars, creative engagement beats, Somali Night promo energy
Works Closely WithContent & Narrative director, Strategic Relations, both EPs for Somali Night
Best FitDesign- and platform-literate; strong instincts for timing, tone, and what actually stops the scroll
External
Director of Brand & Marketing — Content & Narrative
Voice. Story. Every written touchpoint.
Owns SSA's official written voice — announcements, newsletters, captions, site copy, event descriptions, and Somali Night narrative framing. Makes sure the organization sounds intentional, aligned, and human. Works hand-in-hand with Creative & Engagement so messaging and design reinforce each other.
OwnsWritten communications, editorial calendar, messaging hierarchy, long-form and short-form copy
Works Closely WithCreative & Engagement director, Strategic Relations, Somali Night EPs
Best FitExceptional writer and editor; cares about clarity, consistency, and how language shapes trust
External
Director of Strategic Relations & Advancement
Partnerships. University relations. Advancement.
Manages SSA's formal external relationships — university offices, partner organizations, sponsors, national SSA networks. Builds the long-term support and credibility infrastructure that makes SSA's work possible at scale.
OwnsPartnerships, sponsorships, university relations, inter-organizational credibility, national SSA coordination
Works Closely WithFinance, VP External Affairs, both Directors of Brand & Marketing
Best FitConfident communicator, professional, relationship-focused, diplomatic
External · Somali Night
Executive Producer, Somali Night — Creative
Creative direction. Audience impact. Story cohesion.
Leads the artistic and creative direction of Somali Night as an external-facing cultural production. Owns theme development, show flow, riwaayad direction, performance cohesion, and the audience journey from opening to close.
OwnsShow theme, narrative coherence, performance identity, audience experience, creative pacing
Works Closely WithEP Production, both Directors of Brand & Marketing, Choreographers
Best FitVisionary, culturally grounded, collaborative, and strong at translating ideas into rehearsable creative systems
Chain of Command
Executive President Final Authority
VP, Chief of Internal Affairs Internal Division
VP, Chief of External Affairs External Division
Internal Division
Director of Operations
Director of Finance & Development — Finance
Director of Finance & Development — Development
Director of Events & Experiences
Executive Producer — ProductionSomali Night
External Division
Director of Brand & Marketing — Creative & Engagement
Director of Brand & Marketing — Content & Narrative
Director of Strategic Relations & Advancement
Executive Producer — CreativeSomali Night

Intern Program

Intern positions are not filler. They are developmental leadership roles designed to train future board members through direct, real-work exposure to how SSA operates.

Every major board role has a corresponding intern or associate position. Interns directly support specific board members, learn their workflow, and take on real responsibilities. This is not observation — it is a working role. Interns are expected to be dependable, proactive, and genuinely invested in learning the organization.

Under Director of Operations
Operations Intern
Assists with planning documentation, timelines, logistics coordination, and internal systems. Builds templates, tracks task readiness, and helps ensure organizational continuity. Gains foundational knowledge of how SSA stays organized at scale.
Under Director of Finance & Development — Finance
Finance Intern
Supports budget planning, reimbursements, transaction tracking, and expense documentation. Helps keep event budgets accurate and compliant while learning financial controls and accountability systems.
Under Director of Finance & Development — Development
Development Intern
Supports grant applications, funding strategy research, and sponsorship preparation. Helps package event needs into strong funding narratives and learns how SSA builds long-term resource capacity.
Under Director of Events
Events & Experiences Intern
Assists with event concept development, logistics support, and program coordination. Works closely with Operations and External Affairs on event execution. Learns end-to-end event management from concept through delivery.
Under Director of Brand & Marketing — Creative & Engagement
Brand & Marketing Intern (Creative)
Supports campaign execution, social assets, social rhythm, and promotional content. Learns how creative and engagement choices show up consistently across platforms and events.
Under Director of Brand & Marketing — Content & Narrative
Brand & Marketing Intern (Content)
Supports written communications, announcements, captions, and long-form copy. Learns how narrative and voice stay aligned with campaigns and organizational priorities.
Under Director of Strategic Relations
Strategic Relations Intern
Assists with external outreach, partner coordination, and institutional communications. Learns how to build and maintain professional relationships. Gains experience navigating formal correspondence and organizational diplomacy.
Under EP, Somali Night — Production
EP Production Intern
Part of the Somali Night Committee. Supports the Executive Producer — Production on rehearsal scheduling, backstage logistics, venue coordination, and run-of-show tracking. Learns how large-scale event production actually works from the inside.
Under EP, Somali Night — Creative
EP Creative Intern
Part of the Somali Night Committee. Supports the Executive Producer — Creative on show flow, creative development, performance cohesion, and riwaayad direction. Learns how artistic vision is developed, maintained, and executed in a large cultural production.

The Committee

The Somali Night Committee is a small, focused support structure that sits directly under the two Executive Producers. It exists to carry out production work at a detailed level — not to add headcount.

Somali Night Leadership
EP Production + EP Creative
EP Production Intern
Under EP Production
Choreographer ×2
Aligned to EP Creative
EP Creative Intern
Under EP Creative
Total Committee Size: 4

Why the Committee is Small

The committee is intentionally small because it is designed to be functional, not bloated. Four members with clear roles will always outperform a large committee with unclear ownership.

Each committee member has a defined lane, a direct point of accountability, and a real contribution to the production. This is not a participation structure — it is a working structure.

Committee responsibilities include:

  • Supporting and running dance practice sessions
  • Assisting with riwaayad (play) development and rehearsal coordination
  • Supporting fashion show coordination where relevant
  • Helping execute Somali Night rehearsals and technical walkthroughs
  • Carrying out production deliverables under the direction of the EPs
  • Serving as a bridge between performers and production leadership

Events & Programming

SSA events are not random. They follow a deliberate programming strategy built around two distinct goals: campus visibility and community depth.

Campus-Focused

Campus-Focused Events

These events are designed for broad student reach. They are typically larger, more social, and more attendance-driven. The goal is visibility, engagement, and campus presence.

  • Higher attendance targets
  • More promotional infrastructure required
  • Energy-forward programming
  • Designed to grow SSA's campus footprint
  • Often tied to seasonal moments or high-traffic windows
Community-Focused

Community-Focused Events

These events are intentional and specific. They prioritize depth over scale — conversation, reflection, service, and genuine community value. The goal is connection, not just attendance.

  • More thoughtful, discussion-driven programming
  • Designed for targeted audiences or specific purposes
  • Impact-oriented over attendance-oriented
  • Often more intimate in format and setting
  • Reflect SSA's responsibility to the broader Somali community

Somali Night

SSA's Flagship Annual Production

Dance Practices

Choreographed dance performances are a central part of Somali Night. Practices are organized and recurring, running 2 times per week under the creative direction of the Executive Producers and Committee Choreographers.

Riwaayad Development

Somali plays (riwaayad) are a core artistic tradition. Scripts are developed, rehearsed, and refined through recurring sessions held 2 times per week. Direction falls under the EP Creative's domain.

Fashion Show

Somali Night includes a fashion component that celebrates traditional and contemporary Somali dress. Preparation involves coordination across wardrobe, styling, and staging.

Production & Logistics

The EP Production leads all backstage systems, venue flow, technical coordination, transitions, and run-of-show execution. Nothing about a show this scale is improvised.

Scale & Seriousness

Somali Night draws hundreds of attendees. It is SSA's most visible initiative and its most demanding. Board members involved in Somali Night are expected to treat it with the same discipline they would a professional production.

Months of Preparation

Somali Night preparation runs across a 10-month timeline. Timeline discipline, rehearsal consistency, and cross-functional coordination are not optional — they are what makes the show work at the level it needs to.

Applications

SSA is selective. Not because we want exclusivity — but because the work demands it. We are looking for people who are genuinely ready to contribute at a high level.

Commitment Expectations — Be Honest With Yourself

Board service at SSA is a 10+ hour per week commitment. This is not a range — it is a floor. During high-production periods like Somali Night preparation, that number goes up. There are sacrifices involved. Many events involve board members working hard to make an experience excellent for others — not simply attending and enjoying it. That is part of what it means to serve the organization.

If you are not willing to commit meaningfully, communicate consistently, work hard behind the scenes, and invest in the team beyond surface-level participation — this is not the right opportunity for you right now. There is no shame in that. Apply when you are ready.

What SSA Is Looking For

Authentic candidates who are genuinely themselves, not performing a curated version of what they think SSA wants
Ambitious students who want to move the organization forward — not just hold a title
People willing to do real work behind the scenes, including the unglamorous parts
Collaborators who can build strong relationships with other board members, organizations, and community stakeholders
Students with real follow-through — who commit, communicate, and deliver
Students who invest in the team through bondings, relationship-building, and genuine community effort
Self-aware candidates who understand their own strengths and growth areas
Students who contribute operationally and strategically, not just socially
People who are hungry to build something meaningful and willing to sacrifice for it
Students committed to contributing across multiple years and helping sustain SSA's continuity and institutional growth
Candidates motivated by mission impact over positional power, title-chasing, or singular-role ambition
Leaders willing to sacrifice short-term recognition when needed to strengthen the organization long-term

Motivations like "I want to be part of a Somali community" are understandable — but on their own, they are not enough. The strongest applicants show initiative, specificity, and a desire to contribute to something larger than themselves.

If you read everything above — actually read it — then you already know more about SSA than most applicants will. That matters. Here's a little something for you.

SSA sees you. That's exactly the kind of attention we're looking for. ✦

Make your application count.

Applications are reviewed holistically. There is no perfect candidate — only honest, capable, committed ones.

Start Application

Event Ideas & Suggestions

Have an event idea, a programming suggestion, or feedback on how SSA can show up better for the community? We genuinely want to hear it.

Join the Legacy

Build something
worth building.

SSA is for students who are ready to contribute, lead, and execute at a high level. If that is you, we want to hear from you.

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